Valentine’s Day is a time for grand romantic gestures, heartfelt messages, and declarations of love. But what if the words that seem affectionate at first glance hide something more sinister? We partnered with No More to shine a light on coercive relationships—where controlling language is often disguised as love.
The Big Idea
The Language of Love hijacks the aesthetics of classic Valentine’s Day cards to reveal the warning signs of emotional and verbal abuse. Phrases like "You’re mine" and "I only say it because I love you" appear on beautifully designed love notes, only to be exposed as red flags on closer inspection.
Through social, digital, OOH, and a short film, we used the world’s most romantic day to highlight the warning signs of emotional and verbal abuse. Because real love should never come with conditions.
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