Cooking for someone is an act of care. But in a world obsessed with red flags, what about the ultimate green flag? Just in time for Valentine’s Day, we teamed up with Knorr and Tinder to celebrate the power of cooking as a sign of connection and compatibility.
Research shows that 73% of single people find cooking skills attractive in a partner—so we turned up the heat on modern dating. Instead of swiping left on red flags, we encouraged people to #UnlockYourGreenFlag by showcasing their cooking skills on Tinder profiles.
With playful digital, social, and in-app activations, we helped food lovers find love over a shared passion for flavour. The campaign celebrated cooking as more than just a skill—it’s a love language. Because nothing says date-worthy like a home-cooked meal.
