What can new business managers do when they’re being ghosted?

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A person holding a phone, with an incoming call which has two options to decline or answer.

New biz development specialists, including Lucy Taylor, MullenLowe’s Chief Growth Officer, discuss how they keep conversations moving forward and what they do if a prospect starts ghosting them.  

“To move quickly from initial contact to signed contract in new business development, follow these steps: Use direct, agile approaches and focus on low-cost production. Leverage the rise of social media by showcasing expertise in big brand thinking and the ability to tap into big cultural moments. Treat new business as both a marathon and a sprint – aim for quick wins while refining a long-term strategy. Engage the entire agency behind the strategy, stay focused on fewer, bigger, better opportunities, and maintain a human touch with personalized approaches. Persistence and resilience are essential – keep pushing forward and enjoy the ride!”

Full article at The Drum

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