Nicky Bullard, MullenLowe's CCO, joins industry experts to share insights on how ASMR sounds like sizzling and slurping impact food marketing.
"We sent our Knorr Snack Pots to gaming influencers and live-streamed their slurps and stirs on Twitch, simultaneously encouraging viewers to purchase. This resulted in a 26% spike in sales as gamers felt the brand, heard it, and proceeded to checkout."