New biz development specialists, including Lucy Taylor, MullenLowe’s Chief Growth Officer, discuss how they keep conversations moving forward and what they do if a prospect starts ghosting them.
“To move quickly from initial contact to signed contract in new business development, follow these steps: Use direct, agile approaches and focus on low-cost production. Leverage the rise of social media by showcasing expertise in big brand thinking and the ability to tap into big cultural moments. Treat new business as both a marathon and a sprint – aim for quick wins while refining a long-term strategy. Engage the entire agency behind the strategy, stay focused on fewer, bigger, better opportunities, and maintain a human touch with personalized approaches. Persistence and resilience are essential – keep pushing forward and enjoy the ride!”