The Royal National Institute of Blind People and MullenLowe UK have announced a partnership with Cannes Lions to introduce a new award celebrating the use of alternative text.
The campaign leverages outdoor placements to talk about some of the most searched for stains online. However, given their nature (bodily fluid), these stains are never the subject of advertising.
With the myriad of options available, the agency provides parents with the best support and peace of mind.
MullenLowe picks up its first ever yellow pencil at the D&AD awards in branding. This Yellow Pencil is much more than an award. It’s a testament to the design thinking, tenacity, and craftsmanship
Sight loss charity and MullenLowe UK use tidal metaphor to highlight the importance of image description for up to two million affected by sight loss.
While AI reshapes roles, strategy's core remains the same - meeting challenge with challenge, argues the newly installed CSO at MullenLowe